Everyone’s favourite purveyors of colourful platforms and disco wedges – Kurt Geiger (who must be the fastest growing fashion footwear brand in recent years) are expanding yet again - this time into accessories! Recession? Kurt Geiger don’t seem to have been troubled by the global downturn in the slightest . . .
The new collection is called ‘Everything but the Dress,’ and will include everything from handbags to hairpins. This new direction for Kurt Geiger, which was acquired in June by The Jones Group Inc. for £215 million, will be unveiled today with a new, 1,000-square-foot store on Grafton Street in London’s Mayfair. *whistles appreciatively* that sounds, what is known in the trade, as SWANKARAMA!
Apparently, the whole line was designed in-house, by a seven strong team, especially recruited for the task. Prices will range from £450 for the most expensive bag, to a tenner for bejewelled ring. And there will be a seasonal slant to it all, with snoods in the pipeline for winter! (How we LOVE a good snood)
A revamped website, kurtgeiger.com, will also launch today, giving consumers worldwide access to the brand’s full offer, including the accessories collection. So even if you’re not passing through Mayfair on your lunch hour, it still looks like our pocket money won’t stand a chance next season!
- Naomi Attwood