Prabal Gurung’s Miss Havisham inspired online campaign!

10 August 2011

New images have just surfaced of Prabal Gurung’s Fall 2011 campaign, starring Julia Saner as a kind of ethereal, decaying figure clad in red and black chiffon, with leather gloves and windswept hair. 

Gurung says that the collection is inspired by Miss Havisham, the anti-heroine of Charles Dickens’ Great Expectations (famous for having been left at the altar on her wedding day and subsequently retiring to her house in her wedding dress, which she never removes).

'It’s a book that I was given when I was probably 6 or 7 years old,’ says Gurung,  ‘At that time I was kind of unclear about who she was - she’s a crazy old lady, that’s what I thought. As I got older and kept going back to it, [I found that] there’s something extremely, extremely sad, but all of us can somehow relate to her. There’s something beautifully melancholic and romantic about giving everything up for love, giving so much’.

The images were shot by photographer Daniel Jackson and styled by (Gurung’s longtime collaborator) Tiina Laakkonen, and interestingly will only be available online. Gurung says that ‘for a new company like mine, the media budget is very limited… The resources that are online for free —Twitter, Facebook, Tumblr— it’s extremely crucial that we use those tools. These images [will] get picked up in China, picked up in random places traditional media would never reach’.

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 - Alex Butt


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