Dr. Martens may have celebrated its 50th anniversary last year, but the iconic footwear label is going from strength to strength (announcing an expansion of its UK factory last week) and remaining as youth-led and cutting edge now as it ever was in their new campaign imagery starring Agyness Deyn and Ash Stymest.
Agy and Ash have been shot by Gavin Watson (best known for his gritty/urban/yoof photos, which you can spot more of on his brills blog here) in a series of wistfully louche pics. The campaign is called "First and Forever", the idea being that the images hark back to first experiences – first gig, first love etc – and alongside the gorgeous photos, DM fans are invited to share their own firsts via Dr. Martens social media channels.
Which is very clever, if potentially embarrassing. But for now, we just love the pics. Pwetty.
- Alex Butt