ASOS: Ahead of the game. (Again).

05 August 2011

The good people at ASOS must be clocking up a serious amount of overtime with all their new innovations and product ranges lately - the latest of which is their ipad app, which launched today.
The app, which is free and also enables users to download the newly redesigned ASOS magazine for free, offers a series of brilliant things in addition to reading the mag on the go: 360 degree product views, backstage exclusive video content and, MOST brilliantly of all, a genius click through from features to sales.   
Par example…the ‘Girls of Summer’ edition of their digital mag featuring girls du jour Zoe Kravitz and Jennifer Lawrence (both above), and say you love the top that Zoe is wearing, you click on it and hey presto it appears in your shopping bag. C’est magnifique!
The only problem we can foresee is one of a bank-balance nature. Other than that, we love.

- Alex Butt


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