New shop alert! Nicole Farhi opens new London flagship.

04 August 2011

Queen of paired down cool, Nicole Farhi, has just opened her epic new London flagship just down the road from Dame Viv and Sketch on London’s super-fash Conduit Street. And look! It’s immense!

The store homes all of Nicole’s goodies – from men’s and women’s fashion, through accessories and shoes to homeware – in a super minimal, calm environment. And opened this very morning! Ms. Farhi herself said that ‘Every 5 or 10 years in my career I have come across new challenges.. [and] the opening of the new flagship store was another very exciting challenge for me.’ Also, the launch of the new store is just in time for the label’s 30th anniversary next year. Happy Shopping!

- Alex Butt

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