03 August 2011

Vauxhall Fashion Scout’s Ones to Watch announced!

It’s that time of year again! Well ahead of London Fashion Week, (a good six weeks away, not close enough to start worrying about our outfits just yet!) but Vauxhall Fashion Scout, the splendid organisation which acts as talent spotters AND a platform for new talent has announced its pick of the four best unknown designers to share the catwalk for it’s hot ticket – the Ones To Watch show S/S ’12

And the winners are . . . 

Design duo, Alice Lee (top pic), who received international recognition starting in 2002 when they were awarded NewGen award for three consecutive seasons and gained Browns, Harrods and Barneys New York as stockists. This followed Alice’s completion of the MA Fashion Knitwear course at Central Saint Martins and Lee’s development of underground street-wear label Guerillawear. The label was put on hold whist the couple raised their family, to re-launch again last season at Vauxhall Fashion Scout. Alice Lee’ gorgeous knitwear collections feature intricately handcrafted, modern pieces with a couture aesthetic.

 

Danish designer, Malene Oddershede Bach, is a 2010 Middlesex University graduate who furthered her fashion credentials as the assistant designer for Preen by Thorton Bregazzi. This September’s Ones To Watch will see the launch of her own label which will be defined by a strong focus on texture and form, layering unusual cuts, bright prints and leather pieces.

 

Central Saint Martins graduate and winner of the L’Oreal Professionnel Creative Award, Phoebe English wowed the fashion press last February with a collection made mainly of hair (Watch out Charlie Le Mindu!) Her impressive CV boasts stints at John Galliano, Diane Von Furstenburg and the famous Paris corsetier Mr Pearl. Phoebe's signature style is defined as 'complex, disciplined and detailed'.

 

Shao Yen was born in Taiwan and graduated from MA Fashion Knitwear at Central Saint Martins in 2010. Along the way he managed to work gaining experience at Alexander McQueen, Hussein Chalayan and Claire Tough during his studies. His trademark experimental pieces play with unconventional materials creating delicate yet sculptural pieces. Last season, Shao was invited to curate a window display at Selfridges London as part of the ‘Bright Young Things’ initiative. Well done!

The panel of judges is made up of such luminaries as Vogue.com, Grazia and Not Just A Label. 'It is important that the selection is made by external experts in order to give the designers a feeling there are no politics involved' said Stefan Siegel of Not Just A Label.

During fashion week, the Ones to Watch is usually a crowded show to get into and the presence of plenty of top buyers and press give the new fashionistas an enviable jumping-off point to start their careers in the industry.

Well done one and all!

-Naomi Attwood


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