01 August 2011

WATCH Prada's Mesmerising Maximalism For A/W'11

One of the most haunting moments during last season's shows came courtesy of Prada. As bright block prints and furry hats sauntered down the catwalk, Elin Klinga’s delicate voice on Spark’s ‘Garbo Sings’ filled the concrete space. And with the release of Miuccia's A/W'11 campaign video, we're transported back to that moment in Milan.

Set in a sensuous playroom, the video to showcase Prada's latest offerings is set to similar eerie-slash-seductive whisperings. Meanwhile, the stunningly other-worldly Kelly Mittendorf languishes on a blue sofa swathed in shiny paillettes like scales and Ondria Hardin is almost reptilian when pulling on python boots. 'Serpents of light of some different kind,' the whisperings hiss. Oooh, we shiver.
 
So whether you're a mermaid, alien or rather creepy child, it's time to embrace maximalism in the most seductive, Prada way possible. Hmm, fuzzy helmet hat anyone?

- Jessica Vince


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