29 July 2011

Tamara Mellon talks Jimmy Choo!

Tamara Mellon has opened up to former colleague (who knew?!) Lisa Armstrong at Harvey Nichols about all things Jimmy Choo, from how long she can stay upright in a pair of 110’s (all day, obvs) to what her initial plans for the company were, and how she sees her empire expanding in the future.
 
Tamara reveals that she met Jimmy when she was working for a fashion magazine which is not Grazia (humph) saying ‘I’d go down to Jimmy and get things made for a shoot’ when she realized the potential for the two of them to start a business together – a business which was always destined to be big. ‘I didn’t want a couple of shoe shops in London’ says Tamara, ‘I wanted a global brand.’
 
Of what the future holds for Jimmy Choo, Tamara reveals that she’s ‘setting up a Jimmy Choo foundation, and a lot of the work I wanted to do with the foundation is for women’s issues, so we’ll be talking some tough issues but they’ll be women’s issues’ and also that she doesn’t see Jimmy Choo as being merely a shoe company, ‘Jimmy Choo is not a shoe company’ she says, ‘shoes are our core but… we’re turning this into a lifestyle luxury brand’.
 
Watch this space people!

 - Alex Butt


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