100 Years Of Kays Catalogue!

29 July 2011

Grazia Daily remembers, as a young child, that the Kays catalogue was THE most exciting thing EVER. It was just so full (mainly of stuff we’d never dream of wearing, clearly) but still – it was SO FULL of stuff that for a while, back in the early-to-mid-to-late 80s, flicking through Kays was our favourite past-time on Sunday evenings. Even more that watching ‘The House of Eliot’.

Fast forward an unspecified number of years, the University of Worcester (where Kays was founded and remained until 2007) have begun a massive ‘cataloguing Kays’ project to digitalize the past 100 years of the catalogue, presumably in order that future generations can look back and raise their eyebrows at such heinous fash-tastrophies like Beverley’s beige crimplene jumpsuit FOR MEN and a double page spread entitled ‘winning ways in smooth velour’.

Kays is also well known for its celeb collaborations, and though these days it’s pages are adorned with the beaming faces of Coleen Rooney and Lynda Bellingham, in years gone by it was a very different kettle of fish. Celeb collections by ‘stars’ the calibre of Noel Edmonds, Michelle Collins, who appears to have borrowed Nicola Robert’s teeth, and Lisa Faulkner (Actually, did we ever count Lisa Faulkner as a star? Discuss) having modeled their wares over the years.  

So join us on a trip down memory lane, take a look below and let your Auntie Grazia Daily know – which is your favourite?

- Alex Butt


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