On The A/W'11 Campaign Trail: Proenza Schouler's Great American Road Trip!

28 July 2011

Proenza Schouler seem simply incapable of putting a foot wrong and no, we don't mind that either! Theirs is officially one of the hottest tickets in town come New York Fashion Week, their A/W'11 collection - an extraordinary amalgam of digitized and pixelated Native American fabrics and devoré velvet - was one of the best we saw all season and they just so happen to be great guys too. Oh, and did we mention they've also managed to create one of the coolest handbags ever, the PS1, with no historic catalogue of archival shapes and designs to delve into for inspiration? It's all too much for us too!

This morning we saw the first pics of their A/W'11 ad campaign, so bright we expect them to pop out of the magazine pages this autumn! Shot by Willy Vanderperre and featuring fresh-faced Polish model Zuzanna Bijoch we feel they capture the great-American-road-trip mood perfectly. And things just continue to get better and better for the New York brand and its designers Jack McCollough and Lazaro Hernandez. The New York Times' Cathy Horyn suggested last night that a deal to sell the shares held by the Permira group (principal owners of Valentino) to Andrew Rosen (the executive behind Helmut Lang and the man to take Olivier Theyskens to Theory) and a group of other New York investors, will be finalized before the week ends. Negotiations have been going on since last year and the new deal should allow the designers to expand into other product categories. Proenza Schouler jeans, anyone? Yes, please! 

-- Kiki Georgiou


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