On The A/W'11 Campaign Trail: It's Stella McCartney Day!

27 July 2011

Stella McCartney's ad campaigns - not to mention collections and well, entire life! - are always a welcome sight to our tired fashion eyes; there's a beautiful girl in chic and fun clothes we want to wear now let alone a few months down the line with something kooky thrown in for good measure; a Dalmatian pup for S/S'10, some fun cartoon characters wrecking havoc on the designer's logo for A/W'10. For her A/W'11 campaign features Stella fave girl Natalia Vodianova in a rather tranquil Oxfordshire topiary garden and is shot once again by Mert and Marcus

Stella's A/W'11 collection was the perfect mix of the kind of masculine tailoring that is her signature and super-feminine, super-sexy dresses with diaphanous panels and the polka dots we will see everywhere come autumn. The three images released today show Natalia working some of the see-through, figure-hugging polka dot dresses and the kind of chunky knits we'd be happy spending the whole winter in!

So, if these images have whet your appetite for some Stella McCartney goodies you're in good luck because the designer's website and online store have received a little makeover with amazingly helpful new options like Reserve In Store that allows you to reserve an item and pick it up at your nearest or dearest Stella bricks and mortar shop, and the brilliant-sounding Private Wardrobing offering a personalized concierge service in stores that you can now book online. Oh, and did we mention the free standard shipping is now extended to an additional 28 countries in Europe, including France, Italy, Germany and Spain? Yes, please!

And if that still isn't enough Stella news for you (and we won't blame you!) there's also a new version of her iPad app, available to download next week, where you can browse through a gallery of images from the recently launched Linda McCartney, a life in Photographs book by Taschen, personally selected by Stella herself, are available for viewing and watch a making-off video of this year's MET Gala dresses. Like we said, it's a Stella McCartney day!


-- Kiki Georgiou


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