27 July 2011

Halston Heritage new CEO is announced!

So, the rumours were correct. The president of BCBG since 2001, Ben Malka, has defected and gone over to head up Halston Heritage, after the departure of celebrity director, Sarah Jessica Parker, backer Harvey Weinstein and head designer of Halston mainline, Marios Schwab. Mr Malka initially declined that he would be taking over at the beleaguered ‘70’s brand, but now a statement has gone out to confirm his new role.

In Grazia Daily’s humble opinion, the move could be a shrewd one. The corporation that he leaves, BCBG Max Azria, is a big business, built on solid sales and clever global expansion, rather than glitz and glamour with no substance. Started by fashion designer Max Azria, originally from Tunisia, the brand has grown steadily over the years to incorporate 20 clothing lines under its general control and has over 550 shops worldwide.

When the fashion house took over Herve Leger in 2007, stars like Beyonce, J-Lo and many more were falling over themselves to get their hands on the figure-cinching ‘bandage dresses’ to parade down the red carpet in. Perhaps Malka, and, it is widely supposed, his head designer Marie Mazelis, will provide the steady hand that Halston – with its glittering brand DNA but shaky foundations – needs .

- Naomi Attwood


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