Girl Crush Alert! Taylor Tomasi Takes Her NY Cool To Sigerson Morrison.

26 July 2011

Here's a fact of life we'd like to share with you this morning, lovely people: some girls just have IT! Whatever 'it' is, they've got it. Fact! The American Marie Claire Style and Accessories Director, Taylor Tomasi, is one of those girls. Here's something else we'd like to share: we've had a major girl crush on Taylor ever since we first caught a glimpse of that brilliant flash of red hair at New York Fashion Week a few seasons back so, this morning's news that Sigerson Morrison, the shoe label founded by Kari Sigerson and Miranda Morrison who left in March this year, have enlisted her as their new Creative Consultant made us very happy indeed.

Sigerson Morrison are set to refresh and revamp the label and we think Taylor is a pretty clever choice. She will not only advise on trend direction for the main line as well as lower-priced Belle by Sigerson Morrison but will also assist on advertising, marketing, events and all social media projects. 'Taylor is our style guru', said Susan Itzkowitz, president of SG's parent company. 'We have such a respect for her and her taste level and trend knowledge and her vision in terms of fashion. We’re very excited to start this collaboration with her and see where it will evolve to.' So are we! Taylor added, 'I’m looking forward to working together with Sigerson Morrison and contributing my ideas on the design aesthetic, while still keeping true to the brand heritage. With plenty of rich influences to draw from the archives, I’m confident this will be an exciting collaboration.'

The New York editor is a street-style blog regular, whether she's hailing a taxi in her hometown or walking down the Tuileries in Paris. But before we start talking about her style we just have to mention that hair! One of the first to make red cool again, it makes everything she wears her own and herself instantly recognizable to the legion of bloggers on the lookout for a great shot. If you were hoping for more information on who does her colour, where and how you're out of luck, I'm afraid. 'My salon is my best-kept secret!! I have to protect it', she's declared in the past. 'It's uptown on the east side, so I never see any other editors there, but they are the best at getting my color just right. It's so hard to maintain red hair, so I can't trust just anyone.'

So, what is it about her? 'There is something about Taylor Tomasi Hill, photographer Candice Lake told Grazia Daily. 'Every time I see her at fashion week, I am reminded why I love fashion and am always compelled to ask her a million questions - all basically alluding to, “Taylor, tell me all your fashion secrets!" Taylor has an amazing ability to make high fashion pieces look and feel fun - whilst she looks effortlessly chic she always looks like she is having fun. She can wear key trend pieces, that are often over-saturated, in an original way that makes us covet them like no other can.' Photographer Vanessa Jackman, whose blog is another of our can't-live-without-reading-everyday, told us, 'Taylor never gets it wrong - everything she wears is utterly gorgeous, from her beautiful red hair to her perfectly chosen accessories. She is a dream to photograph!' Candice's favourite thing about her ties in very well with her new role. 'My favourite thing about Taylor is that she seems to be able to mix the same accessories throughout the long fashion month (there is only so much room in one's suitcase!) without ever making them look tired - a true fashion icon!' Hopefully she'll share a secret or two with the Sigerson Morrison design team! In the meantime, roll on September!


-- Kiki Georgiou



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