25 July 2011

Hooray! Thakoon Launches His Very Own Online Store!

Our love for New York designer Thakoon is already well established, we think, so imagine our excitement when we found out that not only has his website been given a complete makeover but it now features a nifty little Shop section offering worldwide delivery! More and more designers are embracing the digital side of things and this couldn't please us more if it tried. Twitter account? Check (Thakoon Masai check, mind you)! Studio diary? Check! Cool behind-the-scenes videos? Check check check!

Even though his main collection is now a must for most designer stores and boutiques, and available online through Net-a-Porter, we particularly love the fact that we can now shop Thakoon's other lines, Addition and Carbon Copy (where past prints are re-purposed into lower-priced items that hardly go above the $450 mark). We can just see Michelle Obama sitting down with a cup of hearbal tea browsing the site for another must-have print dress!

We mentioned behind-the-scenes videos so here's a sneaky look at how one the A/W'11 collection's key looks was created! And yes, we may have let out a tiny scream the moment Thakoon takes scissors to the gorgeous checked dress on the model but we needn't worry. A cut here, a tuck there and another beautiful dress is born!

 

-- Kiki Georgiou


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