When cute-as-a-button kidult Hailee Steinfeld was announced as the new face of Miu Miu, gasps reverberated throughout fash-land. Here at Grazia HQ, it was gasps of joy (obvs we'd predicted this maaany months before), but some clutched their pearls in horror at the thought of a tiny tween fronting a collection designed for grown-ups. Liz Jones even went so far as to claim it was 'obscene that a child of 14, no matter she is a star, no matter how sophisticated, is used to peddle designer fashion, surely as bad for teen girls as smoking or underage sex.' Yikes!
Granted, past Miu Miu girls have included established Hollywood types like Kirsten Dunst and Katie Holmes, but Hailee ain't no stranger to the limelight or photographer's lense, having already mastered the red carpets of award season in age-appropriate outfits, bagging an Oscar – yes, OSCAR! - nomination, and starring in a Guess ad back in 2007. What's more, like Elle Fanning for Marc by Marc Jacobs, Hailee is the perfect fit for Prada’s younger, quirkier sister.
Then the Bruce Weber-lensed campaign landed with Miuccia’s new muse pulling a variety of adorable poses. Here she is covered up in the modest black frock we saw Diane Kruger wearing yesterday and surrounded by glittery heels - hardly scandalous, right? AND, if you've seen what the plucky little starlet goes through in True Grit, you'll know dressing up in gorgeous clobber for a very tame shoot must've been a total doddle.
Indeed, Hailee is more than happy with the results. 'I think the best part about this collection and the campaign is the fact that it’s so sophisticated – it’s timeless,' she told Fashionista at the Miu Miu party on Tuesday. 'And I think for younger girls like me it works. It feels appropriate.'
Oh, and for all those critics, you better get used to seeing more of the newcomer as Hailee's just bagged the role of Juliet alongside Douglas 'Burberry' Booth as Romeo in a film adaption of Shakespeare's play.
We say, go get ‘em, kid.
- Jessica Vince