When Paloma Faith, wearing full Indian headdress (customised with sunflowers), purple thigh-high boots and multi-coloured mini dress totally and utterly blends into the crowd, you know you're at Latitude. But hey, it's a festival and if you seriously want to look stylish, conditions couldn't be tougher (boiling sunshine followed by torrential rain).
Festival veteran, Zoe Ball - hosting the Sky Arts coverage - tells us: 'I've made some seriously bad wardrobe choices for festivals over the years. The woman who always gets it right is Kate Moss and I remember a few years ago my horrendous attempt at trying channel her look. I was with a bunch of mates and as soon as we arrived I ran into the winnebago to transform myself. The idea was Kate in skinny jeans, flowy white shirt and waistcoat. I leapt out of the winnebago thinking I looked great..[but] it was a big fashion lesson. It's really, really hard to pull off that look. Basically you have to be Kate Moss or someone who looks very, very like her. Now I go for simple, wellies, jeans and something easy to wear on camera - and I try to stay out of the rain.'
Grazia Daily mega-crush Noel Fielding is less riddled with self-doubt: 'Rain is a good look on everyone, everyone loves my hair when it's wet and my make-up's running and there's a bit of mud splashed around. Sexy, earthy. It's a festival. Wear what you want, do what you want and delete the photos later.' Swoon.
Daisy Lowe, DJing on Saturday night, describes her look as "Glam with wellies".
But, it turns out, the ultimate wardrobe saver is not the wellies or the vintage band T-shirts but the A-list's outrageously swanky festival accomodation. Zoe's (£3,500 per weekend - eep!) Revolution Le super-winnebago (for the Sky team) includes washer/dryer, hanging wardrobe and luxe dressing room. Nice.
Back in the field, fashion dreams were provided by London College of Fashion, Chelsea Arts College and Oxfam presents who put on a fashion show, featuring lots of blue body con dresses, fringing and neons worn with, ultra baggy knitted cardies, on a catwalk submerged a few inches below Henham Park's lake.
But our favourite fashion moment all weekend was spotting a few brave TOWIE girls in full WAG regalia picking their way through the mud in heels and squealing with delight. One actually got carried over a puddle by a passing roadie. Who said chivalry was dead?
- Louise Gannon