Seventies style is still going strong for A/W '11 as proved by today's Italian offering on the campaign trail, Gucci. Frida Giannini employed Mert & Marcus to shoot Abbey Lee Kershaw, Joan Smalls, Emily Baker and Sigrid Agren languishing in a swanky lounge on red sofas. As expected, it's nothing but unashamedly decadent.
As well as reminding us of an uber-luxe DFS advert >ahem< this campaign bares more than a few similarities to Tom Ford's dramatic ad – see the same high-gloss red lips, bold colours and sumptuous furs. But the glam Gucci touch and signature sex appeal is undeniable thanks to oodles of python leather and slit-up-to-the-hips gowns galore while the projected images create a totally unique effect.
Oh, and can we just say how we wish current Gucci girl Florence Welch had made an appearance – wouldn’t she be the perfect lounge singer? We can totes imagine her strumming a guitar behind one of those sofas...
- Jessica Vince