J Brand re-launch their snazzy new website!

18 July 2011

Aimee of Song of Style in her J Brands

Whoo-hoop and hurrah, say J Brand’s many fans today as they unveil a fab new site, with loads of sections, some, though not all of which will be attempting to part you from your cash. Well, some of them obviously will, as they take you through the various levels of jeans-buying (that there can be without a fitting room and a sweaty, Saturday queue) from customer’s body type to different fits to the colours and washes, yadda yadda.

Aimee of Song of Style in her J Brands

More, and much more than that, though (and we might forewarn you that this next bit is a teeny bit addictive) – that you can check out OTHER sections of the site, like the bit, mysteriously named In the Pocket and the bit called J World, where you can see the creative side of the world of J Brand coming through. From celebrities spotted out and about in the J Brands, to guest bloggers posing alluringly in the various jeans, styled up with their own gear, it’s a whole universe of denim. J Brand fans are invited to post their snaps of themselves in the merch in the J World section AND you can also read the diary of the world’s most enthusiastic intern EVER! Marvellous.

Whether or not you buy your new jeans from there (and they will ship from the States) or merely become inspired by jbrandjeans.com then buy from a British stockist, you’ll agree they are raising the online retailing bar. 

- Naomi Attwood 

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