GUESS how much Cheryl's ASOS auction raised for charity!

14 July 2011

Cheryl Cole / ASOS

If you were one of the lucky few to get your mitts on Cheryl Cole's cast-offs, Grazia Daily is seriously jealous. Not only are you now the proud owner of a part of TV history but you've raised an EN-ormous amount of cash for charity too. Bravo you!
Alternatively, if you don't have a clue what we're harping on about, let us remind you. Back in June, ASOS teamed up with our Chez to auction off the dresses she wore during her time as an X Factor judge. From Giles Deacon to Julien Macdonald, the pop princess' wardrobe offered a total of twenty – yes, TWENTY – show-stopping glad rags. And guess what? The auction was a storming success (no surprises there then).
After running for two weeks, with one new release on each week day of the sale, a grand total of – drum roll please – £48,000 was raised with an additional £10,000 being donated to The Prince's Trust by the ASOS Foundation. Wowee. The money will be distributed to help disadvantaged young people in the North East of England (the Geordie's homeland, obvs) PLUS funds were raised through text entries with, rather brilliantly, the LOWEST bid per lot winning the item. Aww, how we heart our ASOS pals.
So we say well done one and all - you deserve a big pat on your Chezza-esque backs.
- Jessica Vince


All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.