So last week we announced our very exciting, totally unique fashion talent search - the Grazia Fash Factor! We're offering undiscovered womenswear and accessory designers the opportunity to show their designs to a panel of top industry experts. But WHO are those experts?
Well, we're very proud to reveal our panel of experts will include some of the most powerful buyers in the fashion industry.
Kicking things off at 9am will be Caren Downie, Buying Director of ASOS, the market leader in the online fashion world, launching 1,500 - 2,000 new product lines each WEEK. Aimed primarily at fashion forward 16 - 34 year olds, ASOS.com attracts over 11 million unique visitors a month, and sales for the year ending 31 March 2011 were £339.7 million. Wow.
Next up, it's Jane Shepherdson, chief executive of Whistles, and previously the brand director at Topshop, (where she is credited with turning the high street store into the world's coolest fashion label). This woman knows great fashion.
And finally, we present Tom Chapman founder of London-based nine-store designer chain Matches. His empire also includes three Diane von Furstenberg and two MaxMara boutiques, as well as his own-label business, Freda. Chapman's key strength is his editing of high fashion labels, from Alexander McQueen to Yves Saint Laurent. If your designs will work next to theirs, Tom will spot them.
Watch this space...more news coming up as we reveal the DESIGNERS who will be gracing our illustrious judging panel....