The A/W '11 collection by Riccardo Tisci for Givenchy was one of the more memorable of the season. Featuring kitschy prints of pansies and panthers in circular formation, it’s clear that the same elements of the sporty print-heavy collection caught the eye of photographers Mert Alas and Marcus Piggot (or someone else, who decides which pieces go in the campaign. Like Lea T? or Riccardo himself?) as did ours.
Rather than represent the part sporty, part Goth approach to floral design in a pretty garden or meadow containing panthers, the moody shots for the advertising campaign take place inside, with a sparse backdrop and only a few corresponding panther cushions for interest. (We don’t know if the cushions are available commercially but it’d be a shame if they’re not). All the models have to snarl aggressively into the lens, including the boy models because the menswear collection featured Rottweilers, (what else?)
Was there something else we were supposed to mention? Oh yes. NAOMI CAMPBELL IS IN IT!! ! ! ! She is still the best. As you can see in the behind the scenes video, the likes of Natalia Vodianova, Kristen McMenamy, and Riccardo’s model muse Mariacarla Boscono are all doing well in the snarl-off but La Campbell has it by some margin. She is pure class. Most of the time when we bring you the news of a Givenchy campaign it is to tell you the background story of a taboo-busting model’s discovery by Tisci, like trans-gendered Lea T or Stephen Thompson the Albino teaching assistant from NY who’ve both starred in previous shoots.
Rather than trying to out-freak his own archive, Riccardo has stayed one step ahead by casting the iconic supermodel and queen of hauteur, Naomi. Sometimes in fashion, it’s the most obvious choices that seem the most surprising. Bravo.
Picture and video via Fashionologie