GET INVOLVED with the Fashioned for Freedom fundraiser

30 June 2011

 People Tree

Do you ever get bored of being exhorted to give some more money to charity? We all do, but this particular cause seems very hard to argue with, PLUS - there’s a glamorous fashion show involved! The show AND concert, will be held in London next week, (Fashioned for Freedom (FfF) fundraiser on July 7th, Marylebone, London) with brands such as People Tree, Beulah London, Zoe Boomer, EA Burns and Sanyukta Shrestha showing their wares on the catwalk, and the night will culminate in a concert from bands Chaser and KITES. The funds will go directly to the IOM UK Victim Fund, which was set up to assist with the return and reintegration of victims of trafficking from the EU/EEA areas.

Fashioned for Freedom is just one initiative in a massive drive to raise awareness of the huge global “business” of human trafficking and exploitation and, at the same time, to raise funds for counter-trafficking measures. The number of men, women and children currently being trafficked into prostitution, domestic servitude, crime, forced marriages, child soldiers and exploitative labour is estimated at 27 million people. This figure is all the more shocking when taking into account that there are now more people who are slaves than there were when slavery was legal. The fashion industry is the focus of the initiative because, besides giving money to the cause, all consumers can make a difference to people’s lives by spending their money only on goods which have been certified "Fairtrade" or have other ethical credentials, like the brands involved here.


Beulah London

The event is supported and endorsed by many other counter-trafficking charities and NGOs such as the IOM, A21 Campaign, the NSPCC Ctail, CARE, Call and Response, The Fairtrade Foundation, Stop the Traffik and Finding your Feet, and all costs involved in putting on the event have been contributed by the fashion brands and sponsors, so everything raised can go to the people who need it most.

If you would like to buy tickets to the event or get involved with the work of Fashioned for Freedom an any other way then your first stop should be their excellent website,

Fashioned For Freedom from Neil Edwards on Vimeo.


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