22 June 2011

Guilt-free zig-zags!

Good news, you guys! Missoni is set to open its second UK store in the heart of London! The zig-zag-tastic boutique on New Bond Street promises to showcase the world of Missoni with menswear, womenswear and homeware across three floors — and with the swanky launch party taking place on 29th June, we're itching to drool over the rainbow knits alongside Missoni mademoiselles, Angela and Margherita, who will be in attendance.

What's more, to celebrate the store opening, the Italian knitters supreme have created this limited edition bag, which will be sold exclusively at the new store. Baring those signature rainbow stripes and 'London 2011' on the shoulder strap, it's the perfect festival essential for all you hippies out there. And with proceeds going to the Hoping Foundation, it truly is a guilt-free splurge.

Limited editon bag, £100, Missoni on New Bond Street

- Jessica Vince

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