Jimmy Choo News Round Up!

15 June 2011

Jimmy Choo isn’t the fastest expanding footwear EMPIRE of modern times for nothing, you know. It’s not like they like to sit back in the HQ, kick off their slingbacks, without a thought of competitors overtaking them. They like to keep moving, innovating and launching new stuff. This week alone we’ve heard news of a new range called Icons, which has been inspired by 15 of the brand’s archival styles, including a violet feathered slingback from Sex & the City and a pointy toed stiletto worn by the brand’s founder and chief creative officer, Tamara Mellon, when she accepted her Order of the British Empire from the Queen of England. Marvs. All these will be available in November.

As well as the retro-fantastic greatest hits type collection, they are also bringing out a sumptuous coffee table book in their own honour. Called Jimmy Choo XV, it’s published by Rizzoli, and contains photos, sketches and behind-the-scenes shots of the brand’s 15 most memorable styles. The book will be available in Jimmy Choo stores in November, and at bookstores internationally in February. All the revenues from the book and 10% of the net sales from the Icons collection will benefit the Jimmy Choo Foundation.

So far, so good. THEN, we read a fascinating piece in the Evening Standard about the brand new menswear range; new for A/W ’11. It described some nice ‘oxblood brogues and decent Chelsea Boots’ but then decided to veer away from tradition, by opting to road test the following item;

‘It is known as the Sloane and I confidently predict we will see it encasing the feet of the cast of Made in Chelsea before Michaelmas.

Timed to coincide with the reopening of the Playboy Club, it is essentially a slipper like those favoured by Hugh Hefner himself , and should rightly be accessorised with a dressing gown and a lozenge of Viagra.

The fabric design - Porno Paisley, they call it - underlines the connection, featuring embroidered silhouettes of naked ladies among swirls of gold, vermillion and cyan. The Sloanes retail at £395, and when I wore them around the office, female colleagues seemed bemused.’

Unbothered by the reservations of his colleagues, and in order to do the slippers justice he took himself off to ‘cavort around a fountain in Sloane Square dressed as the half-witted spawn of Hugh Hefner and Lady Victoria Hervey’ The verdict? ‘In the shoes' natural habitat, Sloane Square, they are going down rather well. Admittedly, they are not quite sturdy enough to, say, operate a pneumatic drill - which may explain the labourers digging up the road nearby shouting abuse in my general direction.’

Genius. Anyone ALREADY trying to decide what to buy the man in your life your Christmas? Your prayers have been answered.

- Naomi Attwood




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