Wow! NEW YSL sunnies; campaign AND VIDEO!

14 June 2011

SO, to promote the super chic YSL new sunglasses collection the posh French brand have produced this brilliant campaign starring super-of-the-moment, Arizona Muse and male chum!

To tempt even more fashion fans into parting ways with their cash, they are also distributing this ACE video. The visuals were directed by fashion photographer Karim Sadli, and we think the whole approach can easily be summed up as; less is more, with the moody black and white film, lots of shadows and light and their blacker-than-the-night shades. (Oh, and no clothes either). If you’re not the type to replace your designer specs every season and in the market for something classic that you’ll never want to lose from then these could well be for you!

-Naomi Attwood


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