FIRST LOOK: Emma Watson Gets Vampy!

14 June 2011

There really is something about Emma Watson. She's been in the spotlight since being a dinky 9-year-old and has accumulated £10m in pocket money, but there's still no evidence of Lindsay Lohan-like wild nights out, no temptuous teen romances played out before the paps and no scandalous stints in rehab. In fact, she's a refreshing antithesis to all that, which is exactly why we love her so. In the past year, we've watched Watson's transition from a swottish school girl to a bona fide style icon, nailing a Burberry pose then a Lancome pout, and the latest step in her transformation is this sultry shoot for American Vogue.

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Well, doesn't she look faaabulous? Now 21 years old, Emma's rocking her edgy pixie crop by slicking it back Tilda Swinton-stylee, teaming it with a dramatic, vampish lip doused in gloss. Gone is the usual doll-like sweetness and pastel prettiness – in its place, is a barely recognisable fierceness, dressed up in Tom Ford chain-mail and Prada paillettes.

Meanwhile, this Dolce & Gabbana dress covered in twinkling embellishments and worn with jewel-encrusted thigh-high Alexander McQueen boots sets the actress up as a retro thirties showgirl, surrounded by be-suited gents. Brilliant work, Wintour

Away from Mario Testino's lens, the English rose prefers to back British by wearing Hakaan Yildirim and Erdem Moralioglu creations. 'I thought, if people are going to write about what I’m wearing, then I would wear young British designers who need the publicity,' she reveals in the accompanying interview.

'I have lived in a complete bubble. They found me and picked me for the part. And now I’m desperately trying to find my way through it.' Well, Ms Watson, we say you're doing a marvellous job.

- Jessica Vince



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