09 June 2011

With flame-red hair, perfectly porcelain skin and a killer set of lungs, it's hardly surprising Florence Welch has captivated fash-land. Over the past year, we’ve watched with a mixture of envy and awe as designers - we're talking Lagerfeld, TisciPilati - scramble over themselves to dress her in boho creations, and the latest frock maker to join the Flo love-in? Frida Giannini, Gucci's Creative Director, whose A/W '11 collection was inspired by the singer’s floaty style. 'As I was imagining this collection I was thinking of a strong and somewhat mysterious muse,’ the designer said. 'Florence is that kind of woman.' Wowee.

Looking back at the collection, which showed earlier this year, there’s no denying the pieces ooze Welch's signature whimsy, from the seventies-style pussy-bow blouses to the chiffon draped dresses. 'I met her in Los Angeles at this year's Grammys and was captivated by her presence,' Frida continued. 'She has a powerful personality and an entrancing quality to her performances' (blimey, girl crush much?). 'She also has that confident and self assured look that goes hand in hand with the Gucci woman.'

Hmm, the Gucci woman, you say? Cut to this afternoon and news reaches us that Ms Giannini will be creating Florence's entire stage wardrobe when the songstress and her Machine sweep through 17 cities in North American this summer. We’re picturing billowing gowns, vintage-style lace and feminine ruffles in rich, rust-coloured hues...


Indeed, this sneak peek of Florence's stage garb that’s just landed in our inboxes is exactly that – an ethereal gown with silk corsages, one loose sleeve and a sheer skirt flowing over leg-flashing hot pants. Gorgeous!

‘I was extremely flattered when I heard that Frida’s collection had been inspired in part by my performances and I was completely bowled over by her collection, the dresses seemed perfect for my shows, the colours, the shapes, the movement in the fabric,’ an excited Florence said. ‘So it seemed natural that we work together on creating some pieces for my upcoming US tour.’

Ooh, we’d give our right Manolo to sing along with Flo and Frida from the front row – let’s book our transatlantic flights this minute! All together now, ‘the dog days are ooh-verr-err…’ 

PS. To really get your toes tapping, check out the retro-cool video for the band’s latest single, a cover of Buddy Holly’s Not Fade Away. And let the Florence fascination continue…

- Jessica Vince


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