Allegra Versace Beck, the daughter of Donatella who was left a 50% shareholder in Versace after her uncle, Gianni Versace’s death in 1997 is one of the fashion world’s most reluctant stars. In spite of having an estimated $700 million fortune since the age of eighteen, and being a majority shareholder in the fashion empire (her mother, Donatella has a 20% share whilst her uncle Santo has a 30% stake) Allegra has always been unwilling to become involved in the family business – until now, that is.
After publicly battling anorexia (she released a joint statement with her mother in 2007 stating that she was undergoing treatment for the condition) Allegra has spent the past few years in the states, studying theatre at Browns University and UCLA.
Calling her time in the States her ‘period of absence’, Allegra says that ‘above all, I wanted one thing — to be no one, to not be recognized, not be hunted down. I studied theatre, and it pleased me greatly to play parts in little independent films that perhaps no one went to see…. I did have beautiful moments. For example, when I was in New York, Rupert Everett played in Noel Coward's Blithe Spirit, and I, behind the scenes, acted invisibly as a dresser.’
2011 has seen Miss Versace return to Italy, however, in order to take her fist steps into the Versace design studio and take an active role in the industry that has made her family’s name by taking a position on the board of directors for Versace. Speaking to La Repubblica about her new role, she says that ‘The idea made me very uncomfortable, then I calmed down. I have already started working in the office — they are all boys of my age, and I managed to convince them that I am not a mistress, but like them in that I have the ability to do this creative work..’
She also says that she and her mother, Donatella Versace are ‘so close even if she is different from me — she is impetuous and determined, I am reflective and quiet. She uses celebrity in the service of work; I hate that celebrity.’
You can read all of Allegra’s interview here (providing you speak Italian, that is).
- Alex Butt