What with being the biggest, baddest quite possibly bestest fashion superstore in the world, TOPSHOP Oxford Circus might sometimes feel a bit jels of the small intimate boutiques of this world. The type of teeny emporium where there isn’t loads of stock – just a brilliant mish mash of one-off treasures, everything beautifully merchandised in a lavish interior, all the better to enjoy the retail experience.
Well, whaddaya think they have gone and done? Built a teeny little shop inside their vast one? No, of course not, that would be silly. Oh – actually that is exactly what they have gone and done. Stocked up with limited edition items from mad hatter Nasir Mazhar, like this headdress and ornamental comb (£40), or these Topshop Boutique nude slippy dress (£75) and wicker suitcase (how fab is that?) OR these uber cool rings from Meadham Kirchoff as well as stuff from and jewellery designers Maria Francesca Pepe and Pamela Love.
As for the exterior of the temporary Topshop Secret Store - the concept was dreamt up by designers Meadham Kirchhoff and built with the help of posh florists Wild At Heart (yep – we can confirm it is made of flowers) although we haven’t even seen it yet because it doesn’t open till tomorrow. – You’ll just have to go down there and check it out for yourself!
The Secret Store is a pop-up space in the Oxford Circus and New York stores which will be hidden away, so you might have to know what you are looking for. The first thing you notice is a florist in the corner of the store which is being curated by Meadham Kirchhoff, but on closer inspection you realise there's a door . . . Go through that to discover the goodies! It will be in store and online for just two weeks, so get down there soonest!
- Naomi Attwood