It was only at the beginning of April that Christophe Decarnin left the French fashion house where his spangle-tastic designs had fuelled “Balmainia” – the phenomenon of waiting lists springing up for £5,000 jackets, so in demand were they. Now, far from looking shaky without their guru, Balmain are promising a whole new era with new designer Olivier Rousteing, the very photogenic young designer who previously headed up the womenswear studio before being appointed to the top job.
Olivier Rousteing, picture via The Telegraph
Today’s announcement promises their customers and potential customers in the form of fashion fans who can’t stretch to buying the main line – a diffusion line available to buy THIS SEPTEMBER. Oh yes. If you think you may be experiencing déjà vu, or a feeling of repetition, then that could be because the company have mooted such a venture before – but it’s never run smoothly to plan. This time, we’re promised it’s actually happening, under the name Pierre Balmain – the man who founded the label in 1945.
a current season Balmain piece, on net-a-porter now
It was even rumoured that the previously proposed second line had been one of the sources of tension between designer Decarnin and Balmain’s chairman and chief executive officer Alain Hivelin – the fact breakdown of whose relationship was said to be the reason for Christophe Decarnin’s departure, rather than situations out of work, as were rumoured at the time.
What everyone REALLY wants to know, of course, what’ll be the price points of this tempting new range? We’re not embarrassed to say – we think a bit of Pierre Balmain would look quite at home nestled in our wardrobe. More news as we get it, chaps!
- Naomi Attwood