Want to hear what J Lo does EVERY morning?

17 May 2011

As the world goes seven shades of crazy for J Lo 2.0 (more polished and with a better wardrobe than the original), the lady herself has opened up to the NY Times about her new album, role as an American Idol judge, her twins Max and Emme and, excitingly, about her upcoming clothing and lifestyle line with US department store chain Kohl’s.

Quelle surprise, in the process of talking about her gazillion business interests, some of Jenny’s brilliantly ‘determined’ character traits are revealed, with Lopez’s manager, Benny Medina saying of Jennifer that ‘this is the woman who lays out three outfits for her kids and her husband every day before she leaves… Every day! She may not be there for breakfast, but by the time she leaves, they all have three different outfits.’ THREE outfits? The process of arranging even one outfit before breakfast has been known to make Grazia Daily’s head explode.

The Kohl’s collaboration, of course, isn’t J Lo’s first foray into apparel. In 2001 she founded ‘Sweetface’ fashions, another collaborative project (this time with Andy brother-of-Tommy Hilfiger) which folded in 2009, and which Jennifer cites as one of her greatest disappointments in her interview with the NY Times.  “’That was sad for me,’ she said, as she pushed a strand of stray hair back in place. ‘I just felt like I never got a fair chance to do it right. And on top of it, I felt like I was trapped in a situation I couldn’t get out of, and my name was stamped on things that I didn’t believe in.’”

Obviously, this raises the question of what exactly makes Jennifer’s new venture with Kohl’s likely to be a success. Barry Medina, her manager, puts it like this: ‘“The difference this time around is that Jennifer is fully engaged with a company that is professionally staffed to really develop anything she wants, from towels to knee-high suede boots,” said the fashion mogul Tommy Hilfiger, a partner in the deal (his younger brother, Andy, oversaw Ms. Lopez’s original line). “Literally, her wish is their command.’

We bet it is.

- Alex Butt


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