17 May 2011

CONFIRMED! Hailee Steinfeld is the new face of Miu Miu!

Forgive us if we’re looking a little bit smuggy-smug this morning, but we’ve just heard the news that the new face of Miu Miu will be cute-as-a-button fourteen year old actress Hailee Steinfeld! We THOUGHT this would happen !

What brilliant news, well done us for one of two possibilities – either knowing the fashion biz so inside-out that we could correctly predict Miuccia Prada’s moves a few months in advance OR maybe we even had the idea first, and Mrs Prada was perusing our site over a cup of peppermint tea one afternoon in Milan when she saw our piece and decided we are such geniuses that she would simply have to do what we suggested. Ahem.

Anyway. We think tiny Hailee is a perfect choice. Not only because she is beautiful, talented (as anyone who has seen the Coen brothersTrue Grit will agree) but because, Miu Miu of course, is the younger, more fun branch of Prada and Hailee showed just that youthful flair when she was photographed at the Oscars in her Converse high tops with her ball gown. Brilliant.

It happened, according to Hailee's stylist, Karla Welch, earlier this year at the SAG awards. She told the Daily Beast: 'We formed a relationship with them at the SAG Awards. Miu Miu is such a perfect fit for her. Throughout awards season, they were the dresses she wanted to wear.'

The campaign images for A/W ‘11 have already been shot, according to a spokesman for the label – we CAN’T WAIT to see them!

Previous Miu Miu muses have included Lindsay Lohan, and Kirsten Dunst, who both appeared in campaigns, as well as more recently, Carey Mulligan who wore numerous Prada and Miu Miu pieces after catching the eye of the quirky designer. She must watch a lot of films in between designing, we think.


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