It’s Prada Monkey Mania!

12 April 2011


The outfit of the season? Anything you like as long as it has broad stripes and is covered in Monkeys! Diligent researchers at fashion blogs such as Fashionista and Fashionologie have done a scientific survey of all the new season glossy magazine covers, monthly and biennial from a wide range of countries and guess what?

That gwar-jass Prada S/S '11 collection complete with deckchair stripes and a baroque money print (or indeed, embroidery) is THE collection to be seen in, if you are a magazine cover.


The list includes 15 titles like US Elle and US Marie Claire, this brilliant Gisele one for Vogue China or three Sara Blomqvists for Elle Sweden. What is the moral to this story? Its seems crystal clear to Grazia Daily . . . Yes, yes we fashion people are all supposedly too concerned about the perfect hem-length, the most interesting sculptural sleeve or which fashion plate has got the wrinkliest knees to be interested in fun stuff, but really, REALLY, any excuse for bright candy holiday colours and a few cheeky monkeys and we’ll take it. Obviously they have to be just the right kind of colours and monkeys, including the interesting sculptural sleeves, but really. That’s all it is.

-Naomi Attwood


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