08 April 2011

ck one pop up shop opens in London TODAY!

What will you be doing this weekend, that is the question? Will you be lolling in the park, like Grazia Daily, failing to do your homework and trying to beat our own record for FAB lolly eating? OR will you be hanging out with the cool kids, the hipsters and those in the loop at the brand new Calvin Klein ck one pop up store at the Old Truman Brewery? Hmmm. Difficult one, eh?

Let us help you decide . . . the store will feature offers highlights of men’s and women’s jeans, underwear and swimwear from the Spring 2011 ck one range. The range is complemented by fixtures, designed exclusively for the space and as well as visuals from the ck one advertising campaign shot by renowned fashion photographer Steven Meisel. The store features a ck one vending machine full of a variety of lovely Calvin Klein men’s underpants. The whole thing has incorporated elements of the brand’s current, dynamic, multi-faceted and digital advertising campaign to create a unique space, where you can hang out and more fully experience and interact with the brand.

And the park only has grass and a load of lolly wrappers (if you’re sitting near us that is)

Surely that’s an EASY decision to make?


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