After this seasons’ mammoth catwalk show, with their sexy dancefloor of a runway, epic guestlist and arrivals tent, we thought Burberry had gotten as big as they were going to get. But we were wrong!
This Wednesday, Burbs are hosting their biggest EVER event, and appropriately enough it’s in celebration of the Burberry flagship store in Beijing, above (Beijing being in China. Which has the biggest population. Which is why it’s appropriate. Keep up.)
Incorporating ground-breaking virtual image technology, combining live models with animated footage and life-like holograms, the event will be watched by 1000 lucky individuals at the site as well as being streamed globally AND being broadcast in 50 Burberry stores. Blimey.
- Alex Butt