American Apparel branch into jeans!

07 April 2011

American Apparel have come up with a genius idea to turn around their financial fortunes and get those tills a-ringing; launch a denim range! Thus far the jeans only come in two styles – trousers and shorts in a choice of two colours, light and dark.

Yum! We used to love all that acid washed stuff you could get there and think this a splendid progression – perfect for those young hipsters wanting to imitate Farah Fawcett in her skateboarding Seventies heyday. Only one piece of advice girls: don’t forget to put a top on with your American Apparel jeans because we don’t want you to catch your death of cold like these young ladies might!

- Naomi Attwood


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