Got Burned In Last Year's The Outnet £1 Sale? Want Another Go?

04 April 2011

 Regular Grazia Daily fans will recall, all too clearly, the erm, comment bloodbath from last year's Every Item For £1 Sale set up by the Outnet.com to celebrate their first birthday. To cut a long shouty story short, it seemed that demand for the £1 designer items so massively outstripped supply that it seemed none of you could actually manage to purchase any of the items, despite getting up super-early and pre-registering days before on the site. Login emails for the Sale weren't received until everything was alreadty sold out, and the website kept crashing on anyone who did manage to log in. Majorly, majorly annoying.
Well, guess what? The Outnet are celebrating their second birthday on April 15th with... a £2 Sale! Yes! Items will include
Alberta Ferretti multi-layered wool-blend coat.  Original price £1,340.
Halston ‘Hester’ medium sequined bag.  Original price £1,747.
Marc Jacobs confetti brocade shift dress.  Original price £1,295 shown here!
*Backs away* now before you pop open a can of whoop-ass on us, we do understand that you may not fancy another go at The World's Most Frustrating Fashion Sale. But, to their credit, The Outnet.com have taken your comments (and that Facebook hate group) on board, in a big way and have even got their Director, Stephanie Phair (who Grazia Daily commenters dubbed Stephanie "Un-Phair" *stern face*) to explain why you should give them another chance this year....
Why on earth are you hosting a £2 sale? 
Stephanie Phair: Call us crazy, but after last year’s £1 sale it’s been one of the most requested events.  We get calls every day asking us about our second birthday plans.  Who else gives away such an amazing gift on their own birthday?
 
Can you explain the price increase from £1 to £2? 
SP: We’re turning two, so some talented marketing people at THE OUTNET scratched their heads, number-crunched for days and came up with £2.  They’re working out pricing for our third birthday as we speak…
 
So, what exactly happened last year? 
SP: Last year we held a £1 sale to mark our first birthday. 
 
1)       Our servers crashed in the UK.
2)       We launched too early in the United States and upset our West Coast customers.
3)       We had to outsource all our calls and brought down the call centre in doing so.
4)       Our sale trended on Twitter alongside world-defining events like the World Cup.
5)       THE OUTNET Stole My Friday created a Facebook group.
6)       I personally wrote emails apologizing to people who didn’t manage to get something in the sale.
7)       I was renamed Stephanie “UnPhair”.
 
This was a lot for a one-year-old business! So we’re doing things differently this year, but one thing will remain the same - just like last year thousands of happy customers will score an amazing gift from us. 
 
Did anyone get fired?
SP: No one got fired – we’re not that kind of company.  Really amazing events are always a risk, but we wanted to offer this again so we’ve made it better. As one of our favorite Facebook commentators said at the time, “It’s fashion, people! Nobody died.” 
 
What are you doing differently this year? 
SP: We didn’t think we could cope with those fast-clicking fingers again and the Amazon.com-type speed of traffic entering our site so this year we’re limiting access to the sale to 2,000 lucky winners. Anyone can enter and everyone that does will get free shipping just for entering. Plus there are 20 prizes of £200 store credit – just because!
 
Is this £2 sale full of stuff that didn’t sell?
SP: You bet!  For example these could be the last remaining sizes of a style or runway-worthy items which even at 50% off are too expensive for some of our customers. At THE OUTNET we carry the most amazing designers and edit our selection so competition in the sale will be fierce.
 
Do you make any money from these sales?
SP: In short, no, but by the time we reach our 2,000th birthday we hope to start making a profit on our birthday sales.
 
Any final words?
SP: We have some rules of play. No swearing on Facebook or Twitter and nothing but kind words for the 2,000 lucky winners. Good luck and thank you for shopping at THE OUTNET.
We'll let you have the last say - would you give The Outnet's Sale another go? Let us know below!
Regular Grazia Daily fans will recall, all too clearly, the erm, comments bloodbath from last year's "Every Item For £1" Sale set up by the Outnet.com to celebrate their first birthday. To cut a long shouty story short, it seemed that demand for the £1 designer items so massively outstripped supply that none of you could actually manage to purchase any of the items, despite getting up super-early and pre-registering days before on the site. Login emails for the Sale weren't received until everything was already sold out, and the website kept crashing on anyone who did manage to log in. Majorly, majorly annoying.

Well, guess what? The Outnet are celebrating their second birthday on April 15th with... a £2 Sale! Yes! Items will include:
 

Alberta Ferretti multi-layered wool-blend coat.  Original price £1,340.

Halston Hester medium sequined bag.  Original price £1,747. 

Marc Jacobs confetti brocade shift dress.  Original price £1,295 shown here!

*Backs away* now before you pop open a can of whoop-ass on us, we do understand that you may not fancy another go at The World's Most Frustrating Fashion Sale. But, to their credit, The Outnet.com have taken your comments (and that Facebook hate group) on board, in a big way and have even got their Director, Stephanie Phair (who Grazia Daily commenters dubbed Stephanie "Un-Phair" *stern face*) to explain why you should give them another chance this year....

Why on earth are you hosting a £2 sale? 
Stephanie Phair: Call us crazy, but after last year’s £1 sale it’s been one of the most requested events.  We get calls every day asking us about our second birthday plans.  Who else gives away such an amazing gift on their own birthday?
 
Can you explain the price increase from £1 to £2? 
SP: We’re turning two, so some talented marketing people at THE OUTNET scratched their heads, number-crunched for days and came up with £2.  They’re working out pricing for our third birthday as we speak…
 
So, what exactly happened last year? 
SP
: Last year we held a £1 sale to mark our first birthday. 
 
1)       Our servers crashed in the UK.
2)       We launched too early in the United States and upset our West Coast customers.
3)       We had to outsource all our calls and brought down the call centre in doing so.
4)       Our sale trended on Twitter alongside world-defining events like the World Cup.
5)       THE OUTNET Stole My Friday created a Facebook group.
6)       I personally wrote emails apologizing to people who didn’t manage to get something in the sale.
7)       I was renamed Stephanie “UnPhair”.
 
This was a lot for a one-year-old business! So we’re doing things differently this year, but one thing will remain the same - just like last year thousands of happy customers will score an amazing gift from us. 
 
Did anyone get fired?
SP
: No one got fired – we’re not that kind of company.  Really amazing events are always a risk, but we wanted to offer this again so we’ve made it better. As one of our favorite Facebook commentators said at the time, “It’s fashion, people! Nobody died.” 
 
What are you doing differently this year? 
SP:
We didn’t think we could cope with those fast-clicking fingers again and the Amazon.com-type speed of traffic entering our site so this year we’re limiting access to the sale to 2,000 lucky winners. Anyone can enter and everyone that does will get free shipping just for entering. Plus there are 20 prizes of £200 store credit – just because!
 
Is this £2 sale full of stuff that didn’t sell?
SP
: You bet!  For example these could be the last remaining sizes of a style or runway-worthy items which even at 50% off are too expensive for some of our customers. At THE OUTNET we carry the most amazing designers and edit our selection so competition in the sale will be fierce.
 
Do you make any money from these sales?
SP
: In short, no, but by the time we reach our 2,000th birthday we hope to start making a profit on our birthday sales.
 
Any final words?
SP
: We have some rules of play. No swearing on Facebook or Twitter and nothing but kind words for the 2,000 lucky winners. Good luck and thank you for shopping at THE OUTNET.'

So, Grazia Daily commenters, we'll let you have the last say: would you give The Outnet's Sale another go this year ? Let us know below!


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