Today sees the launch of Louis Vuitton’s latest project called, rather intriguingly we think, Double Exposure and featuring the always-wonderful Sam Taylor-Wood. The series of portraits and accompanying digital film elaborately combine the cutting-edge with the traditional, something very much part of the French megabrand’s DNA. How? As the film, which can be viewed below, shows photographer Tom Craig using the 19th century ‘wet plate’ photographic process to capture the artist in a series of intimate and ethereal portraits.
Patience is very much the virtue here! Sam, styled by Bay Garnett, had to hold each pose for 12 seconds –the slightest movement would show faults in the final image – but managed to enjoy the age-old process. ‘It’s a beautifully slow, arduous and a painstaking process, and I like that’, she admits. ‘I like the difference between this and how speedy everything is today, including the way we take pictures.’
It’s not all cold-and-distant though. In the film, Sam shares with us some of her most treasured possessions, describing the stories and memories behind them. Among them: her trusted Leica M7 that she tries to take with her everywhere to avoid using her iPhone, a postcard of the artist Francis Bacon in Primrose Hill – Sam’s neighborhood and the place where, ‘I go to think, breathe, it’s where I live, it’s where I walk every day practically’, in her own words a revolting clown piece of Murano glass, ‘the most hideous thing every but it makes me laugh every time I see it!” and a Kiss Me Quick hat, a memento from Nowhere Boy, the film Sam directed and starring her fiancé Aaron Johnson.
Three more subjects will follow soon. Take a look at the film below, let us know your thoughts and for more behind-the-scenes visit www.youtube.com/louisvuitton and http://www.facebook.com/LouisVuitton
-- Kiki Georgiou