YES! Sienna and Savannah Miller Pop-Up at Selfridges!

15 March 2011

sienna savannah miller selfridges

After being sorely missed this London Fashion Week, our favourite fashion siblings are BACK for our sartorial pleasure! Yesterday, Sienna and Savannah Miller launched a fairground-themed Twenty8Twelve pop-up shop in Selfridges to mark the arrival of their S/S’11 collection. And having interviewed Savannah back in January, Grazia Daily knows she’s something of a pop-up expert (she even gives tutorials on how to build the things!), so opening her own own temporary space would be an absolute doodle, no? “It’s hard to make a pop-up shop unique and it’s always nice to do something a bit kooky,” she told WWD. And kooky it was. “I saw Giffords Circus [a modish British circus troupe] in the summer and I just loved it,” Savannah said of the inspiration. So surrounded by strings of multicolored lights and billboards with cut-out faces, so customers can pose as Twenty8Twelve models, the design duo met their fans, of all ages...

sienna savannah miller selfridges twenty8twelve

True to form, the Miller sisters summed up what we love about their wearable, laidback label – Sav worked an androgynous white shirt + oversized blazer combo while Sienna looked comfy in a simple grey jumper and shorts – and both wore matchy-matchy stompy black boots. So what we really wanted to know was why skip a catwalk show for A/W ‘11? “We love doing shows, but because we’re not breaking the mold in what we do designwise it’s not particularly translating to sales,” said Sienna. “And the more important thing for us is sales at the moment, especially in this economy.” Hmm, we always knew these two were a savvy pair, but does this mean we can expect more catwalk-worthy looks in the future? You betcha! And of the couture variety, no less. “We’d love to do maybe five couture dresses a year — just to have access to those fabrics,” Sienna revealed. Ooh, we’re already picturing edgy prints, billowing chiffon and boho elegance >eeep<

sienna savannah miller selfridges twenty8twelve

Oh, and more good news! If you didn’t get the chance to er, pop down to the pop-up, never fear. Our pals at are offering you the chance to buy an exclusive Twenty8Twelve ‘Brea’ leather jacket, worth £450, signed by Sienna and Savannah themselves! We predict a riot...

- Jessica Vince


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