09 March 2011

Paula Reed declares Louis Vuitton Show "a total fashion moment"!

LOUIS VUITTON AW11

As you can imagine, Grazia Daily is in constant contact with our fashion team out in Paris during Fashion Week. There are early morning and late night phone calls and texts flying back and forth with all of the latest gossip and style news (and yes, industry rumours).

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And just this morning, Grazia's Style Director (and top Grazia Daily blogger) Paula Reed called us on our bright red, flashing "fashion hotline" batphone, breathless with excitement after the Louis Vuitton show, and we just had to share her thoughts...

Paula is declaring the Louis Vuitton show 'a total fashion moment'!

Our Style Director couldn't wait to read us the show's press release which declared the collection's theme to be "'Fetish', [dictionary definition]': an object believed to have magical powers; something to which someone is unreasonably devoted".

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Ms Reed reports that the "magical objects" in the show were the all-new Louis Vuitton Lockit handbags, and told us 'every girl is going to want one next season' (get your name on the waiting list NOW, ladies!). As Louis Vuitton's show notes declare; "the power of the handbag as a symbol in the fashion industry cannot be underestimated. It inspires devotion as an object - sometimes seemingly irrational sometimes not".

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The Lockit's focus is, apparently the lock and key: "the privacy and preciousness of personal objects."

'All very double entendre' as Paula points out. 'The clothes were just incredible - all very ladylike, but they all had details like a vinyl collar, or fabrics printed with whips and masks or a see-through element. There were luxury materials like crocodile, but with a high-shine finish, or snakeskin that had been lacquered, and the leather was rubberised. The models appeared on the catwalk by rising up in ornate Parisian lifts, with lift boys in traditional uniforms.'

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We love it!

According to Paula 'All the clothes looked like Charlotte Rampling's in The Night Porter - corsets, stockings, miltary hats, and trenchcoats with nothing underneath....and Kate Moss smoking a cigarette. It was all about fetish and fashion and it was really amazing!'

Have a look at the photos and let us know if you agree with Paula, below!


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