Gisele for H&M’s S/S ‘11 campaign!

08 March 2011


Let’s be honest. We’re never going to look like Gisele but thanks to H&M, we’re one step closer. No, the high-street hero isn’t selling supermodel-size legs (boo!), but they have cast the beautiful Brazilian as the “face” of their '70s-inspired Spring Awakening campaign.


It’s certainly a lovely surprise for us mere mortals, considering Gisele is more likely to strike a pose for high-end, rather than high-street, brands – lest we forget she’s the current star of Balenciaga’s campaign. And how relaxed and oh-so-dreamy does the yummy mummy look? The collection, shot by Daniel Jackson and styled by George Cortina, is oozing with effortless summer cool and our wardrobes have long been begging for a spring clean, boho stylee. Step forward a floaty, floral skirt, a peach flared jumpsuit, and some strappy sandals. Sorted!

So although a Balenciaga bag is top of our wishlist, we have an inkling these outfits are a tad more achievable for nailing Gisele's '70s vibe. So much so, in fact, that us Graziettas are now itching to escape this stuffy office and head straight to our nearest H&M. Ooh, and would you look at that? It’s lunchtime! >jumps from seat< Now all we need is a set of those killer pins...

- Jessica Vince


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