NOO! D&G R.I.P?!

03 March 2011

Stronge rumours from the world of fashion this morning. Fashion industry bible WWD reports that "according to sources" Dolce & Gabbana is considering incorporating D&G into its mainline collection.

‘[Domenico Dolce and Stefano Gabbana] want to focus on one single brand, Dolce & Gabbana,’ says one Italian retailer, who requested anonymity.

This is a particularly unexpected development as, WWD reports, the secondary line's profits are as fit and healthy as a white-trunked David Gandy in that Dolce & Gabbana Light Blue aftershave ad (okay, WWD didn't
 put it quite like that; but the D&G does make over £326 million...)

Over the past couple of years, Grazia Daily has rather fallen in love with D&G (which was first founded in 1994, fashion-fact fans) and its younger, more contemporary, and waay cheaper take on Dolce & Gabbana's timelessly foxy aesthetic. From classic corset or black lace dresses, to this winter's Aztec knits teamed with floral print chiffons, the D&G label has undoubtedly been getting stronger and stronger of late, so this new revelation is rather confusing.

But, as, the anonymous retailer concludes; 'Domenico and Stefano are clever, though, so they must have thought this out and consider it a wise strategic move.' 
True, dat.


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