02 March 2011

VOTE for YSL! Yves Saint Laurent take their Manifesto to the street!

 

Feeling political kids? Well, Yves Saint Laurent certainly are; they're going all democratic, and ‘Power to the People’ on us with the next edition of their legendary much-cooler-than-an-advert concept – the Manifesto. If you live in either Paris, New York, London, Milan, Tokyo, Hong Kong or even Los Angeles you could be one of the lucky first 2,000 passerby in each city to be handed a custom cotton YSL Manifesto tote bag. Yes, a free YSL bag!

 

Every season, YSL take the campaign, usually shot by Inez van Lamsweerde and Vinoodh Matadin with Stefano Pilati as creative director, blow it up and distribute the paper copies – known as the manifesto – at posh locations. This year they have decided to take it one step further with the cotton tote bags, featuring the very gorgeous Arizona Muse, and are syncing up the whole shebang with the YSL social media. This season's Manifesto activity, featuring exclusive news and images, will be relayed via www.ysl.com, YSL’s official Facebook page and the YSL Twitter account. As well as this, downloads of the complete Spring/Summer 2011 Manifesto will be available on www.ysl.com as of midnight in Hong Kong on Friday, March 4.

Finally, participants in the distribution in each city will be invited to submit images documenting the activity for inclusion in an online gallery on Facebook. Is this YOU? Have you been Manifesto-ed? If yes, then get a picture of you and your tote online now! What a cool way to start spring!

-Naomi Attwood


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