Christina Hendricks Models Vivienne Westwood's Jewellery Collection!

02 March 2011

Remember last month when thrilling news reached us that Vivienne Westwood had snapped up Christina Hendricks to model for her brand? Grazia Daily couldn’t picture a better fit than the flame-haired star with the hourglass figure starring in a campaign for the flame-haired designer famous for her curve-enhancing creations. As Westwood says, “Her style is just so complimentary to my designs” - and today, the results are in!

Christina Hendricks Vivienne Westwood

These, dear readers, are the first shots of the Mad Men actress as the “face” of Vivienne Westwood's ‘Get a Life’ Palladium Jewellery Collection, and doesn’t she look gwageous? Yup, a match made in heaven if ever we saw one. The shot above shows Hendricks modelling the heart pendant decorated with a Gaia inscription, designed to represent hope for the future of our environment, a familiar sentiment from eco warrior Westwood. Indeed, all of the gorgeous designs in the collection are inspired by nature and symbols of paganism – the acorn, the oak tree and the heart all feature prominently.

“Vivienne Westwood has always been one of my favourite designers,” says Hendricks. “So it was a great honour for me to be asked to represent the ‘Get a Life’ Palladium Jewellery Collection. I admire that Vivienne uses her designs to inspire change and the pieces are just so wonderful.” Ooh, we can’t wait to see the TV goddess sporting them on the red carpet...

Christina Hendricks Vivienne Westwood

This Oak Leaf tiara, par exemple, would cause more than a few pap-flashes, dontcha think? There's no denying it transforms Hendricks into a glorious Grecian goddess. “Christina is the embodiment of beauty and we were delighted to have been able to involve her with this new jewellery collection,” Dame Viv says. “She has proved to be the perfect model for the campaign.” And we couldn't agree more.

The limited edition pieces are available from the Vivienne Westwood Conduit Street boutique in London and the LA boutique from this month onwards.

- Jessica Vince


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