27 February 2011

It’s Tom Ford vs. Giorgio Armani!

Whilst the eyes of many a fashion-obsessed individual will be on what the ladies of tinsel town are going to wear for this year’s Oscars (which we’re LIVE blogging tonight!) we shouldn’t forget that there will be just as many dashing men as gaw-geous girls taking to the red carpet in their finest glad rags.

Giorgio Armani has long been the king of dressing men for their award show moments, with established names like George Clooney, Robert De Niro and Samuel L Jackson opting for the iconic designer, who founded his label in 1975 and has spent his career perfecting the immaculately tailored suits he’s now renowned for.

And so, for three decades, all was well. But then came Tom Ford, who since the launch of his menswear label in 2007 has been muscling in on Armani’s red carpet crown. In addition to the fact that he designs INcredible menswear, Ford is also an acclaimed film director, so, whilst his worldwide director of communications, Cori Galpern can make friends and influence people, Ford is also known to personally pull strings when it comes to Hollywood greats and their award season wardrobes. Armani has in his arsenal, his legendary executive vice president of entertainment industry communications worldwide, Wanda McDaniel, who is generally regarded as the fashion industry's first ever official celebrity schmoozer to be employed by a designer label. And – of course – he has the incredible respect he’s garnered over the course of his career.

So. On team Ford we have delicious Jake Gyllenhaal, Johnny Depp and Colin Firth who are all known Ford fans, and are likely – especially Firth – to sport Tom Ford this evening. At the 2010 Oscars, Ryan Reynolds, Bradley Cooper, Alec Baldwin, Tom Hanks, Stanley Tucci, Matthew Broderick and Marc Anthony all also opted for Ford, and might well chose him again for 2011’s ceremony. 

On team Armani, we have George Clooney, Jeremy Renner, Christoph Waltz, Samuel L. Jackson, Sean Penn and Robin Williams, who all donned Armani at last year’s Oscars, alongside the likes of Glee’s Chris Colfer and Cory Monteith, who chose Armani for the 2010 Emmys. The competition, ladies and gents, is ON. 

- Alex Butt

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