PARTY BEAT: NMEs at the W Hotel

24 February 2011

After looking fabulous day in, day out at London Fashion Week we could forgive Alexa Chung if all she wanted to do was go home and veg out in her pyjamas. But like the true fashionista that she is, Alexa donned an a-maz-ing Christopher Kane galaxy dress and headed out to the NME Awards with her Arctic Monkey beau Alex Turner. So Alexa rocked the mini but Kate Moss covered up in a patent leather maxi but while she headed home, Jamie Hince went on to the unofficial NME afterparty at the wondrous new W Hotel where his old mate James Small was throwing a bash to celebrate his A/W '11 menswear collection entitled Marching Band. And what better place to celebrate than the W’s Wyld bar with its enormous disco ball (it’s the biggest in Europe don’t you know!)

Jamie was joined at the bash by Jaime Winstone, Kim Jones, Pixie Geldof and Professor Green. Elsewhere Alexa and Alex carried on the party at the Ivy Club alongside Simon Cowell’s hot new signing Labrinth, who was showing off the new Lacoste L!ve collection, which was launched at the NME’s. Also wearing the new Lacoste L!ve threads was up and coming singer and all round fashion fabulous Sunday Girl, who revealed she has been invited to the coveted Chanel show in Paris next week. Jealous!

- Jess Rogers


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