Henry Holland has been shooting his Spring 2011 lookbook on the streets of, where else? London town.
The photoshoot was part of the Range Rover ‘Pulse of the City’ geo art project (www.helloevoque.com). Using the Evoque iPhone app, the bequiffed esigner speeded around the capital in a swanky Range Rover, on a route that drew the outline of the shape of a house - the logo for his House of Holland label - on the streets of London.
And along the way, he stopped off with fashion photographer Matt Irwin and stunning model Ilvie Wittek to shoot his look book at various iconic London locations - each of which were logged on the app.
Anyway, so Henry is SO excited/nervous about his show which will take place tomorrow at London Fashion Week. Last season's House of Holland collection was pretty well received - generally regarded as 'Enry's best yet. We wanted to know how he was coping with the pressure of living up to last season's show...