Derek Lam to move online . . . with EBAY!

17 February 2011

Derek Lam, the New York designer best known for his perfectly sleek modern womenswear which is worn by the likes of Kate Hudson, Jessica Alba, Leighton Meester, Rachel Bilson, Kate Bosworth and Anne Hathaway is taking the unusual step of launching his next capsule collection . . . not in Barney’s or Harvey Nicks but online . . . with Ebay!

No, we haven’t got our wires crossed, he really is reaching out to the internet fashion buying community with his version of crowdsourcing. That is to say, Lam has designed more pieces than will actually go into production – the final collection being the most popular designs as voted for by his ebay followers. They’ll be faced with the choice of various dresses, the shirt dress, the shift dress, the black tie dress, the sundress, and the T-shirt dress.

The winners of the vote will be announced on March 1st and the collection itself will be available to buy from May, with price points around £78 - £185. If you are intrigued by this idea and what you can see of the collection so far, then why not nip straight to dereklam.ebay.com and get involved!

- Naomi Attwood

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