Olivia Palermo styles herself for Tibi!

16 February 2011

Umm, you may have noticed Grazia Daily has somewhat of a girl crush on Olivia Palermo. Her impeccable sense of style means we never bore of tracking her down at the shows and shamelessly drooling over her latest colour-popping clutch, preppy cardie, statement necklace, glossier-than-glossy locks etc, etc (call us sliightly obsessed, if you will). And so it was with great delight that we came across this shot of OP in all her street-style-chic glory:

Chic, non? But wait! This isn’t another pap pic of the fashionista trotting about NYC – oh no. It is, in fact, Tibi's latest ad campaign. Yes, really!

The quirky US brand have signed up our beloved Olivia as their gorgeously-dimpled "face" and, seeing as she’s become famous for her stylishly-spot-on eye, they've asked her to model items from the Tibi rack that she hand-picked herself. Quite the honour, we must say. And hasn’t she done well? We, of course, say a big fat YES! Proving why this is one gal who doesn’t need a stylist,  Olivia wisely chose a gorgeous black and white animal-print dress accessorised with chunky jewels and a compulsory pair of dark sunnies. Very nicely done.

And here's more! Oh how we swoon...

Shot by Brooklyn photographer Reed Young in a Sartorialist-stylee, the campaign sees the former City star posing in front of fake backdrops of the most fashionable cities. The scruffy behind-the-scenes tone of the campaign is intended to evoke the street style snap that we’ve seen on so many a fashion blog - but with a tongue-in-cheek twist. How clever! 'We’ve begun to commemorate not only the polished, styled models and celebrities in our magazines but the everyday girls and boys who’ve turned fashion into something attainable and, more importantly, real,' the Tibi blog reveals.

Because you see, in one pretty little package, Ms Palermo mixes A-list glossiness with girl-next-door likeability as well as everyday chic - and that’s exactly why we love so. Well done Tibi for tapping into such a winning combination.

- Jessica Vince


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