14 February 2011

NYFW Report MM6 MAISON MARTIN MARGIELA + OPENING CEREMONY

Attention all lovers of intellectual fashion! MM6 Maison Martin Margiela is collaborating with too cool-for-school New York shop, Opening Ceremony. Martin Margiela, one of the original and still best ever conceptual designers liked to base his designs on very mundane, recognizable garments, which would then be twisted, or played with in some way.

Trained in Antwerp in Belgium, a whole industry has since grown up following the Margiela tennets, with the likes of Dries Van Noten, Ann Demuelemeester and Bernhard Willhelm as disciples. The original label was bought up by Diesel in 2002. It wasn't announced until 2009 that Margiela himself had left the label sometime between these two dates, and that the label is now designed by a team of annonymous figures who still adhere to the deconstructionist principles.

 

The collection with Opening Ceremony, which has just been unveiled in a presentation at NYFW, is no exception. Certain garments will transform into other, separate pieces. For example, a black quilted leather jacket is constructed with a contrasted water resistant nylon lining in beige that is fastened by buttons. As this lining is unfastened from the leather jacket, a nylon jacket is unveiled. Sounds ingenious, non?

 

‘I have always been a fan of MM6 Maison Martin Margiela, and their subtle references to everyday clothing with the intellectual qualities the Maison offers,’ says Humberto Leon, Creative Director for Opening Ceremony. ‘With this collection, the idea of transformation and multiple purposes is very exciting and you see it throughout the line.’

When the collection comes out in stores in September, it won’t just be the Americans who can get their mitts on the pieces, as the Maison Martin Margiela shop on London’s Bruton St will stock it too. Double yay!

- Naomi Attwood


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